Cedar Valley is a Canadian food manufacturer known for its authentic pita chips made with 100% coconut oil. The business began as a high school project when Ameen received a $3,000 grant and teamed up with his mom, Surria, to share her homemade pita chips, inspired by their Lebanese heritage in the Beqaa Valley. What started in their home kitchen has since grown into a thriving business, with a 12,000-square-foot production facility in Windsor, Ontario. Cedar Valley’s pita chips are now sold in over 2,000 grocery stores across Canada.
For Cedar Valley, success is not just measured by sales but by the impact they have in sharing their Lebanese heritage with families across North America. Their goal is to create moments of joy and excitement through their delicious, all-natural snacks. Ameen’s personal motto, “Stay positive and stay grateful”, has been key to navigating the ups and downs of the business. He believes every challenge is an opportunity to grow and learn, and that gratitude plays an important role in staying motivated.
The best piece of business advice they received was simple but powerful: “The answer is always ‘no’ unless you ask.” This philosophy has pushed them to pursue opportunities and never shy away from asking for what they want, knowing that nothing is guaranteed unless you take the initiative.
What Ameen and Surria love most about their business is creating a workplace where their staff feels proud of what they do. Building a positive, fulfilling environment where employees are excited to come to work every day has been one of their greatest achievements. At Cedar Valley, it’s about much more than just making great snacks—it’s about building a company that people love being a part of.
Store Locator: https://cedarvalleyselections.ca/pages/store-locator
